Three years ago, a few farmer friends made a bet.

Three years ago, a few farmer friends made a bet: that natural farming, run with the right system, could out-earn chemical farming — not just out-feel-good it.

We started with the earthworm.

When we dug into our roots, we saw how much damage chemical fertilisers had done to our mother earth. To come back from that, we first had to bring back nature’s own cycle of life in the soil. But where to begin?

The answer was a saying we’d heard since childhood: “krishoker bondhu kencho” — the earthworm is the farmer’s friend. A free worker that makes food for the plants on your farm. Alongside it, we learned about the billions of tiny microbes that live in the soil and work like chefs, cooking food for the plants.

In simple words, we discovered a complete ecosystem that was dying beneath our land. That is where we began.

Today our network sources seed from partner farms in Karnataka, raises saplings with partner nurseries in Assam and builds living soil around Tapan, Dakshin Dinajpur in West Bengal. The goal has never changed: empower farmers, and bring natural farm produce to every home in India — directly from the farm, traced back to the farmer who grew it.

Aranyaveda Private Limited is the company behind it. Aranyaveda Farm is what you’ll see on the label.